The genre of the film, Alien vs Predator is a hybrid between action and sci-fi. The two central protagonists of the film are on the poster, as the film is based around these two creatures.The film poster shows an alien creature staring down to another alien-like creature, otherwise known as a predator. The alien creature at the top looks a lot more sinister than the predator, and the lighting at the top of the poster is a darker shade than it is in the middle. This could possibly connote that the alien is more evil that the predator. The image also shows the predator with 2 blades and valves coming out of his helmet. This connotes that he uses technology to battle. The alien looks very aggressive and the predator has his weapons drawn, which connotes that the film will contain a lot of violent scenes. Because they both seem aggressive, it seems as though they are both ready to battle. The title of the movie also contributes to this opinion, as the film is titled Alien vs Predator. The caption of the poster makes the two creatures seem very dangerous. This makes the audience want to watch the film and see why the caption is what it is, which is:  “whoever wins, we lose”. This film would probably be targeted at young male adults, as the film will contain scenes of violence. Movies about aliens and fighting usually is targeted towards males.

The film genre is comedy. The two central protagonists are in the poster as the film is based on their activities on a Friday. The film poster shows to young males sitting down in a front porch, with a radio. This connotes that they are just relaxing and enjoying the day. However, the caption reads “a lot can go down between Thursday and Saturday”, and the day between Thursday and Saturday is Friday, which is the title of the movie. This connotes that the day is not going to be as peaceful and quiet as Ice Cube and Chris Tucker would like it to be. The film is directed towards young male adults, as it contains scenes of violence and also usage of drugs, which would therefore make it a certificate 18 movie. The facial expression of the two central protagonists connotes that they both are going to get up to some trouble, as their facial expressions look cheeky.

In my opinion, the most effective of the 2 posters is the Alien vs Predator one, despite the poster having less content than the one for Friday. This is because the AVP poster makes me, as the consumer, want to watch the film. It intrigues the reader, by showing the two dangerous looking main characters, and also with the caption saying:  “whoever wins, we lose”. This interests the consumer because they want to see who wins and who loses.