Lynx Pied Piper

Lynx Pied Piper Advert

This advert was produced by the deodorant company knowsn as Lynx. It connotes the message that Lynx has the power to trance members of the opposite sex to be physically attracted to you.

The Lynx Pied Piper advert begins with a man on a clifftop, with a large number of rats scurrying at his feet.  This could possibly connote that he has no friends, no status and is portrayed as dirty. This could also be a dominant representation of a male, someone who is dirty and smelly.

When he enters the office, the women laughs when he doens’t get the briefcase of money. However, when he sprays himself with the lynx, the women becomes interested. This shows a use of stereotypes as the female became interested in him when he became better looking and smelt better and when he got the money. The fact that the Lynx spray got the girl is seen as the USP for lynx (Unique Selling Point).

The old man is portrayed as someone who is stingy and tight when it comes down to money. When he sprays himself with the Lynx, all the females in the vicinity become their stereotype. They become mesmerised by the male and follow him as if they were in a trance.  

The spray also makes women who were with other men leave them for this man. This is an alternative stereotype of women, being people who would leave one man for another,

The fact that the main women was working in an office could be construed as an alternative representation, as they are normally stereotyped to be housewives and full-time mothers.

In my opinion, this advert could construed as misleading, as it makes it out as if Lynx actually has the power to attract members of the opposite sex. However, what is true is most of the stereotypes and ideologies that are used to promote the message in question.