print ad analysis

link- http://www.google.co.uk/imgres?imgurl=http://www.stanford.edu/group/ccr/blog/Kevins%2520Adidas%2520Ad.jpg&imgrefurl=http://www.stanford.edu/group/ccr/blog/2008/11/&usg=__EEvKvyhJEPxUCPWtT7YP6MOdfjc=&h=557&w=759&sz=146&hl=en&start=0&zoom=1&tbnid=ECrygCqx4FEpSM:&tbnh=153&tbnw=211&prev=/images%3Fq%3Dadidas%2Bad%26um%3D1%26hl%3Den%26sa%3DN%26biw%3D1680%26bih%3D935%26tbs%3Disch:1&um=1&itbs=1&iact=hc&vpx=143&vpy=229&dur=4084&hovh=192&hovw=262&tx=123&ty=71&ei=zdCgTJHIGYL-Obv-2b0L&oei=zdCgTJHIGYL-Obv-2b0L&esq=1&page=1&ndsp=32&ved=1t:429,r:0,s:0

Colour- The fact that the person whom is actually wearing the product that is being promoted is the only one in colour, whereas everything else is in greyscale, makes the brand stand out. Therefore, this catches the readers eye. However, as the copy is the same colour as the background, just a different shade, this makes it difficult to decipher the further you stand away from the image. The people in greyscale want to get the colour from the main person, therefore, this ad connotes that everyone wants adidas.

Framing-

Size-  The size of the copy is rather small in comparison to the image itself. Therefore, it does not catch the customers eye as much as the image does.

Type of shot- This is a long shot, as we can see everything in the image, such as the main persons surroundings and the setting. The camera angle is taken from the front as we can see what is directly in front of the main person.

Subject Matter- The subject of this particular advert is a sportsman, wearing an Adidas kit, is in an area where the life has been sucked out of it. We can assume this due to the fact that everything else apart from the Adidas kit is greyscale. Therefore, everyone there wants the kit and the colour it represents. Also, the kit is red and the person is performing a football trick. Therefore, this could connote that mainly football fans would prefer this type of clothing.

Setting: Although we can’t see much, we can assume that the setting of this advert is in a wasteland away from civilisation as everyone there looks as if they are drained of life.

Lighting: Due to the lack of lighting, this has a negative effect on one of the aspects of the advert. This makes the setting seem rather depressed. However, this also makes the adidas kit seem like its bringing life into the area.

Pose- As the guy is performing a volley in mid-air, we can safely assume that this is a natural pose, as it would be impossible to pose in mid air for a picture.